by feliciagrundel | Oct 19, 2021 | Press Releases
Billion Dollar markets to collide as new era with music personalisation and virtual audio goods emerges. London, UK 19th October 2021/….Reactional Music today unveiled a new era for music personalisation in the $160 Billion worldwide video games business. The patented...
by feliciagrundel | Sep 2, 2021 | Blog
Reactional Music allows music to be generated in game and react entirely to the gamer and the gameplay or vice versa. This opens up a new era for music to become an in game purchase as gamer’s personalise their gaming experience with their favourite music. Music...
by feliciagrundel | May 17, 2021 | Press Releases
Together with industry leaders, including Kelly Sumner, former CEO of Take 2 Interactive (Grand Theft Auto), CEO of Red Octane (Guitar Hero) and Chairman of MediaTonic (Fall Guys), Gestrument has launched Reactional Music Limited to unlock music’s value in the global...
by feliciagrundel | Apr 16, 2021 | Cases
News media all over the world have written about the ground-breaking digital live performance show ‘Dream’ by the Royal Shakespeare Company, where Reactional Music (previously Gestrument AB) enables the actors to play on an interactive orchestral score with their...
by feliciagrundel | Apr 9, 2021 | Cases
Adventure Box and Reactional Music (previously Gestrument AB) begin a collaboration to enable Adventure Box game creators to easily make and use adaptive music in the computer games and audiovisual experiences they create. The Swedish music technology...
